Why you must consider to sell products on Facebook if you have a business in the UK
Do you have an online business in the UK? And are you looking for a new channel on which to sell your products? Then we have to say that a channel that not a lot of people automatically think about are actually social media channels. These channels have ended up being some of the best when it comes to improving your sales and getting you new, loyal customers. Today we are actually going to focus on Facebook alone and give you a more in depth look at what the platform can offer you. If you want to find out more about this platform and what are some of the benefits that you are going to get if you decide to sell products on Facebook in the UK, make sure to keep on reading. Easy integration with Shopify For a lot of people, starting an online business can be incredibly challenging, and in order to help themselves they actually end up finding a good ecommerce platform that will make things much easier for them. One of the platforms that people tend to gravitate towards the most is definitely Shopify.
is a platform that is widely known for being incredibly easy to use and that offers a ton of tools for an excellent price, with a price plan for every business owner, and because of all of the factors, plus a few more, put together, Shopify has become the first choice for most business owners that are just starting out. If you are one of those people that already have a Shopify store, then Facebook is a great option for you because Shopify actually offers a Facebook integration. If you are not sure what this means, exactly, then let us explain. If you already have a Shopify store and you have all of your products listed on it, then all you have to do is go to Facebook, create a Facebook page for your business and connect the two together. The process is pretty simple and all you have to do is follow the steps as they come, and you will be able to have all of your products on your Facebook page too. Anyone can manage the process, even if they don’t have a lot of experience, so you can be sure that you will be able to handle the process as well. Shopify is the leader in the world of ecommerce and its tools combined with everything that Facebook offers is definitely a great way to go for your business.
Incredible access to customers
Honestly, even if this is something that you already know, we cannot complete this article without talking about what is, probably, the most important factor of Facebook. One of the best reasons of why you need to get your business in the UK on Facebook as well, even if you are not a huge fan of this social media platform, it is the fact that you will have an incredible access to customers. If you feel like you are struggling to get recognition for your business and you need help to get it more exposure, then Facebook is something you need to give a shot.
There are over a billion users from all over the world that are currently using Facebook on a day to day bases and that means that you have a huge amount of potential to tap into. The platform is separated into different groups and those groups are a great way for you to find your target audience because all you have to do is look for a group that is already interested in the product or service that you are selling. This is also a great way for you to get a more global outreach. It is very difficult for a small business that is just starting out to reach out to customers in other countries, but advertising and selling on Facebook is a great way for you to do that. Again, there are users from all over the world and you can easily find them in all of the different Facebook groups.
You can use it to drive traffic to your ecommerce
As we already mentioned, you don’t have to love the platform in order to use it and get some benefits from it. If you really love your Shopify ecommerce, then all you need is to just make sure you take advantage of the integration with Facebook, if not to sell with it then just to find the customers. We already spoke about the integration and about the reach you will have with customers, and now we are going to tell you how you can benefit from it in a different way. If you deal with the marketing properly, then instead of getting your customers to scroll through your Facebook page, you will actually be able to drive them to your ecommerce. This is a great way for you to drive organic traffic to your website, but more than that it is a great way for you to gain some loyal customers, because after all the website is designed to showcase your products better than any other platform.
You can create a real relationship with your customers
Another incredible benefit of Facebook is actually the comment section. And if you think that we don’t know what we are talking about because the comment section is one of the worst places on the internet, then bear with us. Even though there will always be some people that are just going to write hateful comments no matter what, there will also be real customers, asking real questions and expecting real answers. This is a great way for you to actually establish some real and lasting connections with your customers, which definitely isn’t something that you will be able to do through your ecommerce website.
As you can see from everything that we spoke about above, there are a lot of real benefits to retail with Facebook for your business in the UK. We really hope that this article encouraged you to take a look at this retail strategy and that you will try it out and have it improve the way that your business overall.